Requirements
Before launching your campaign, make sure you’ve completed the following:
Build a Drop page to use as your campaign destination
This can be a pre-save, pre-sale, merchandise page, or listening link depending on your goal
Once everything is ready, click Create Campaign and follow the steps below.
Step 1. Campaign Details
Start by entering your basic campaign details:
Select the Artist and associated Drop profile
Name your campaign for internal tracking
If running multiple regional campaigns, include the target locations in the name for easy identification
Select your Meta Pixel
Confirm the connected Facebook Page and Instagram account
Budget & Schedule
Set your campaign duration and budget
If using a daily budget, we recommend setting a defined end date to avoid unintended spend
Best practice: minimum daily budget of $50 USD for effective optimization and performance
Budget Objective
Choose your campaign objective carefully. This cannot be changed once the campaign is live.
Conversions (recommended): Optimizes for users who click the ad and complete an action on the destination page
Clicks: Optimizes for users likely to click the ad
Views: Maximizes reach and impressions
Step 2. Destination
Select the Drop page that will serve as your campaign destination
If applicable, choose the associated track to track streaming performance alongside campaign results
Step 3. Audience Targeting
Define your audience and select targeting strategies.
Age Targeting
Recommended minimum age: 18+
Some regions have restrictions on targeting minors, which can impact delivery
Your selected age range applies to:
Discovery
Interest-Based targeting
Note: Fanbase Retargeting defaults to ages 18–65 due to Meta limitations (custom audiences cannot be age-restricted).
Location Targeting
For city-level targeting, use the Search Locations bar and select your targeting radius
For country-level targeting, use the Tier 1 or Tier 2 shortcuts to group countries by Spotify tiers, or use the Search Locations bar for individual search
These locations will apply to all strategies
Targeting Strategies
You can enable 1-3 strategies per campaign. Each strategy creates a separate Ad Set in Meta.
Discovery (default)
Uses Meta’s algorithm to find audiences within your selected age and location.
Interest Based
Targets users based on interests such as:
Music genres
Artists
Events
Multiple interest categories can be selected
Fanbase Targeting
Targets custom audiences using first-party fan data
Options include:
Existing fans
Lookalike audiences
Or both
To use Fanbase Targeting you must have at least 2,000 unique fan emails stored in co:brand
4. Ad Creatives
Enter your ad copy details:
Headline
Caption text
Select a call-to-action button
Creative Assets
Upload new assets or pull content from linked Facebook/Instagram accounts
Placement Targeting
Confirm the devices, platforms, and formats where you want ads to appear
Once uploaded:
Preview your ads across placements and formats
Cycle through variations to ensure everything looks correct
5. Review Campaign
Before launching:
Double-check all campaign details for accuracy
Make any necessary edits
You can still update most campaign settings after launch including Creatives, Strategies and Locations, but core elements (like Budget Objective and Pixel ID) cannot be changed.