Why did my Instagram get disconnected?

If your Instagram account suddenly disconnects, it is usually due to changes made within Meta systems, not something controlled on our side.

Our Instagram connection relies on Meta’s Business Portfolio. Whenever Meta detects certain changes to permissions, security, or account settings, it may automatically sever the connection as a precaution.

When a disconnection happens, you will see a notification in the yellow warning bar within Social Listening.

Here are the most frequent causes:

1. Instagram username changes
Updating your Instagram handle can break the existing connection.

2. Permission or role changes
If the person who originally connected the account:

the connection may be lost as a result.

3. Security updates including 2FA changes
Any updates to account security can trigger a disconnect. This includes:

4. Instagram settings changes
Changes made directly in Instagram can also impact the connection, such as:

5. Meta-initiated disconnections
In some cases, Meta may disconnect integrations without a clear trigger. This can happen when:

These are harder to predict and prevent.

Click into the Artist's Social Listening view, then Settings. Click the yellow error icon. Co:brand will provide instructions to re-connect. If no instructions are listed, please reach out to us on Intercom Chat support for assistance.

Most of the time, the solution is to re-authenticate your connection:

Once completed, the connection should be restored.

Note: It can take up to 12 hours for the updated connection status to fully reflect.

If the issue persists after reconnecting, double check that all permissions and settings listed above are still correctly configured.