Spotify for Artists is your home for managing your presence on Spotify. Once your music is live, you can use Spotify for Artists to track performance, understand your audience, update your profile, pitch new music for playlist consideration, and more.
This guide walks through how to get set up and how to use the key tools, features, and resources on Spotify for Artists.
Claiming your profile on Spotify for Artists
New artists
If you’re releasing music on Spotify for the first time, you don’t need to create an artist profile yourself. During the upload process on co:brand, you’ll be asked whether you already have any existing artist profiles. If you’re starting from scratch, select “Does not have streaming profiles.” A new artist profile will be created for you automatically when your first release is delivered to Spotify.
You can claim your Spotify for Artists profile as soon as your music has been delivered to Spotify. You don’t need to wait for release day. It’s a good idea to do this early so your profile is ready when your music goes live. Go to artists.spotify.com and follow the steps to claim your profile.
How to claim your profile:
Go to artists.spotify.com
Search for your artist name
Select your profile and click “Claim It”
Verify your identity
Submit your request
Once approved, you’ll get access to your dashboard
Existing artists
If you already have a Spotify artist profile, make sure your new release is delivered to the right page. You can do this during release setup by entering your Spotify artist URI using the artist mapping feature. If you don’t have these, co:brand can help.
If you’re experiencing any issues claiming an existing artist profile, Spotify for Artists support can help directly.
Setting up your artist profile
Profile image
Upload a high-quality, professional image that represents you as an artist. Spotify recommends a minimum resolution of 3000 x 3000 pixels. Avoid text-heavy images or low-resolution photos — this is your first impression, make it count.
Artist bio
Your bio helps listeners understand who you are:
Introduce who you are and what your music sounds like
Reference key milestones, collaborations, or influences where relevant
Keep it concise — you don't need to write an essay. A few well-crafted paragraphs will always outperform a wall of text
Update it regularly, especially around new releases
Artist Pick
Artist Pick sits at the top of your profile. You can use it to highlight a release, playlist, or anything you want fans to see first. It expires after six months, so remember to update it.
Header image
You can also upload a header image (sometimes called a canvas or gallery image depending on the platform view) that gives your profile an extra layer of visual identity. Use this to reinforce your branding around a specific release or era.
Playlists
You can create your own playlists and feature them on your artist profile. This is a great way to show listeners your influences, keep your profile active between releases, and get your music in front of fans of similar artists by including their tracks alongside yours.
Understanding your data
Spotify for Artists provides a comprehensive set of analytics tools that give you a clear picture of how your music is performing and who is listening.
Streams and Listeners
Your dashboard shows your total streams and monthly listeners over time. You can filter this data by individual track, album, or across your full catalogue. Keep an eye on listener-to-follower conversion — this tells you how effectively your music is turning casual listeners into long-term fans.
Audience Demographics
Spotify for Artists breaks down your audience by age, gender, and location. This is particularly useful for understanding where your fanbase is growing and can inform decisions around touring, advertising, and where to focus your promotional energy.
Source of Streams
You can see exactly where your streams are coming from — whether that's editorial playlists, algorithmic playlists (like Discover Weekly or Radio), your own artist profile, or listeners searching directly for your music. This helps you understand what's driving your growth and what you might want to double down on.
Playlist Data
You can see which playlists your tracks are featured on, how many followers those playlists have, and how many streams they're generating for you. This is a great way to monitor the impact of any pitching activity and identify which placements are making the biggest difference.
You can see which playlists your tracks are on and how much they contribute to your streams.
Pitching Your Music for Playlist Consideration Through co:brand
One of the most valuable tools available to you via Spotify for Artists is the ability to pitch unreleased music to Spotify's editorial team for playlist consideration. At co:brand, we manage this process on your behalf through our in-house pitching team.
How the co:brand Pitching Process Works
When you have an upcoming release, you can submit your pitching information directly through the co:brand platform.
We ask you to provide:
The story behind the release and the artist journey leading up to it
Genre and mood descriptors
Any notable performance opportunities the track has had
The playlist pitching form becomes available in the co:brand platform as soon as your release has been submitted. It's best practice to fill this in immediately after submitting your release — don't leave it until closer to the release date. The earlier we have this information, the more effectively we can pitch on your behalf.
Once you've submitted this information, our team takes it from there. We work directly with Spotify's pitching hubs to put your release forward for editorial consideration. You won't need to do anything further unless we reach out to you for additional information.
When Will You Hear Back?
You'll find out on release day whether Spotify has offered any editorial support — such as playlist placement or other featuring opportunities. It's important to note that editorial decisions are made entirely by Spotify, and placement is never guaranteed. However, a strong pitch significantly improves your chances, so the more context and detail you can give us, the better.
Important: co:brand requires your release to be submitted 3–4 weeks before your release date wherever possible. Our pitching deadline to Spotify is 2 weeks before release, so we need your pitching information submitted by that point at the latest. The sooner you get everything in, the more time we have to put together the strongest possible pitch.
Pitching Directly via Spotify for Artists
If you're interested in pitching directly through your Spotify for Artists dashboard, please reach out to us first so we can coordinate and make sure efforts aren't duplicated. Note that Spotify only allows you to pitch one release at a time through the dashboard, so it's worth having a conversation with us about the best approach for your release schedule.