Cobrand has a number of drop templates purpose-built for the music industry. Each has distinct properties, but can be customized across a variety of fields and optional settings. This page will review most of those shared fields, using the General Signup template as the reference point.

For a review of the unique properties in each template, check out these other dedicated pages:

This is the template we use for your example drop. Here are some use cases for the General Signup template:

These are only a couple of examples. As a rule of thumb, the best Drops are ones that provide fans some type of unique value in exchange for their engagement.

In all Drop types, you need to configure a Drop Title and Drop Description. If possible, keep it short and sweet. Emojis encouraged.

Next, pick the stub for the URL for the drop, which appears right after the one you already set in your Artist Profile.

For Sign Up Methods, you can choose a combination of Email, SMS and/or WhatsApp. You can only start collecting fan’s phone numbers once you have SMS set up on your profile.

Fans are required to fill this out any additional fields you include. If you enable Content Submissions, fans can upload content up to 1GB which will be stored in your account. To learn more about content submissions, visit this page.

This is the message fans receive immediately after they sign-up. These messages can include links, emojis, or can be a simple acknowledgement that the sign-up was a success.

This field is used for both outgoing SMS and Email communication. Since SMS messages cap at 160 characters (and 70 if you are using emojis or unicode characters) you must keep your email message short or accept that your SMS will split into multiple texts and incur additional charges.

If you want your email to have extra content, we recommend using an Email Template instead. This will also give you the chance to add additional branding, customization, and points of interest. Email templates have no additional charge and you can re-use them later on by clicking Manage Templates > Template Editor.

At this time, we do not support images in SMS. You can however send multimedia to Whatsapp recipients.

When using a Template and sending SMS, don't forget to fill out the primary field, which will still define your post-sign up SMS message.

Tip: check out the Preview and/or send yourself a test message to see how it will look to fans

If you want to add a scheduled follow-up message, you have the option to configure it here. You can also configure it later in the Fan Messaging tab. If you choose the latter, simply set targeting parameters to be "Signups for [Drop Name]".

In both scenarios, Cobrand will deliver the messages to all sign-ups at the scheduled delivery time.

Typically, Scheduled Messages are configured for Pre-Sale events. Check out the dedicated article on Pre-Sales for best practices on Unique Codes and Scheduled Messages.

On all Drop templates, you have the option to add a custom image for the artist and pick the color scheme. You can also add a custom background, which can be a nice touch if you have new assets.

At the bottom of this section, you can enable a count-down ticker and set which social platform you want to appear as the primary option.

Please note, currently it is not possible to make social platform identification mandatory.

For a Pre-Save you can use the dedicated template, or you can layer the option onto another template. In both cases, fans who complete the authentication will opt-in to automatic downloads of all future Artist releases on that platform.

Besides enabling the toggle below, there are no additional steps. Cobrand will add all upcoming tracks, so no need to input an ISRC.

Here are the details on the fan experience when this is on:

For simplicity we recommend using the Instagram DM template when you want to run comment-to-DM interaction flows. However you can activate it in combination with any template. Please note: to use this feature you require access to the Artist's Instagram Direct Message inbox.

When Comment Drops are enabled, Cobrand will send a Direct Message to fans when they comment a specific phrase or emoji on any Artist post in their account. The phrase is case-insensitive, and fans simply need to include it in their comment i.e. it does not need to be only that word, or that emoji. So try to make it conspicuous!

After commenting the phrase, fans will immediately receive two messages from the Artist's account. First, the post-sign up DM and second, a link to the drop itself.

To turn this off, click into the drop and simply disable the toggle when you are ready. It will take effect within 10 minutes.

In all template types, you can add analytics tracking to collect when users view, share and RSVP to the Drop. See below for instructions on where to find these IDs on each respective platform.

Facebook Pixel ID

To track actions like sign ups, enable 'Automatic Events' for your pixel in the Meta settings under Events Manager.

TikTok Pixel ID

Google Analytics UA

From your Google Ads Manager dashboard, copy and paste the highlighted container ID in the image below:
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When enabled, this will direct the fan after they complete the sign-up. If you also have Pre-Save enabled, the re-direct will happen after they finish the authentication flow.

Use this to add additional terms of service or privacy policies to the Drop. You can write them out as text or add a link. When adding a link, enclose the link text in square brackets, followed immediately by the link in parentheses.

These terms appear in a second paragraph beneath the standard Cobrand terms (which are not editable).

Please note, redirects will not work if you are embedding the drop in an iframe.

By default, Cobrand outlines fan opt-in conditions for Drop sign-ups right beside the Sign Up button. By signing up, fans agree to receive recurring messages from the artists, with the ability to unsubscribe at any time.

If you wish to have an explicit checkbox for opt-in before a fan clicks Sign Up, you can activate this toggle. Fans must select this to proceed.

This is what it will look like when explicit opt-in is enabled:

If you wish to change the language for non-editable fields in the drop, you can select a language from this drop-down. If you require a language we do not currently have, please reach out to us, and we will add it for you.