Social Listening

The homepage displays high-level analytics for your connected profiles and social accounts. You can view data by artist profiles, individual social accounts, or all posts across your catalog.

For detailed Social Listening analytics, simply click an account from the table.

Connecting Additional & Fan Accounts

In the Social Listening Homepage, hover over the artist, and on the very right, select Manage Accounts. Next, paste your account URL to connect the account. Under Account Type, flip over to a Fan Account.

It will take 24 hours for an account to fully sync after you add it. From that point forward, metrics sync daily including ingested videos. At this time we only support Tiktok and Instagram posts and engagement tracking.

The overview page allows you to filter content by account type (all accounts, TikTok, or Instagram) and by account type (fan pages or official artist accounts). This section provides a snapshot of your connected social accounts' overall performance. You can view social analytics as well as demographic information about followers.

You can export a shareable URL for this tab (and others in this page except for Mentions & Tags) by clicking the Share icon at the top of the page and select the information you would like to have shared.

This tab can only be used if you connect Instagram or TikTok by logging in with the artist’s credentials. When authenticated, you can view Instagram Story Mentions and all TikTok posts and comments in which the artist is tagged.

All Instagram and TikTok fan interactions pull through to Fanbase, and are integrated into your Fan Profiles. This can help with Superfan discovery and develop richer fan segments over time.

Identify high-reach and blue-tick Verified Fans who mentioned the artist, and which sounds are captured most in fan UGC. You can also message fans directly for content collection, content collaboration, or broader fan recognition strategies.

TikTok Posts and Comments gives you a real-time view of all content where the artist is tagged by name (@Artist). Identify which fan tagged the artist, and filter by verification, social following, country, and performance metrics.

Syncing Social Listening with TikTok gives you a fuller picture of the artist's online presence and fan engagement. Use this feature to:

This tab shows all social media content posted by your connected social accounts, allowing you to monitor performance metrics for artist and fan accounts. You can sort content by various parameters, including views, date, account types, and country.

If you manage fan accounts, this provides a great view of how content is performing across all accounts simultaneously, so you can track all posts and measure collective progression.

The Comments tab collects comments across your artist’s social content and allows you to see fan conversations and overall fan sentiment. You can also view the geographic distribution of comments by country.

You can filter comments by Verified Fans, like count, replies, and sentiment score. The sentiment score ranges from 0 (negative) to 100 (very positive). You can also use AI to search comments for specific topics or discussions.

The sounds tab shows all social sounds associated with the profile’s catalog. This helps you understand which sounds are gaining traction across social platforms. This differs from catalog where data is song specific. You can use this information to spot early momentum for tracks gaining social traction and prioritize promotion or content around the sounds performing best.